Make Every Shipment a Branded Upselling Opportunity
by Victoria Ferguson
Shopper expectations have evolved over the past few years. They expect faster and cheaper delivery, and they want to know exactly where their shipment is at all times. Shippers know shoppers expect more, but many aren’t sure what tools to invest in. Other shippers want to avoid signing up with a huge number of vendors simply to offer deeper tracking.
That’s why EasyPost made it easy to access best-in-class tracking tools like branded tracking pages, SMS notifications, and split-shipment tracking. From the Core portal, you can explore Advanced Tracking and see how it drives revenue and thrills shoppers.
How does it work?
Advanced Tracking in Core is the latest addition to the EasyPost Track set of tracking solutions. Advanced Tracking offers best-in-class features like estimated delivery dates, custom branding, and SMS/email notifications that enable shippers to use every communication with their shoppers as an upselling and trust-building opportunity. If you’re looking for the secret lever to pull to drive more cart conversions and build customer loyalty, this is it.
With Advanced Tracking, you can expect amazing results:
- 9-12X ROI via easy upsells
- 66% email open rates
- 61% reduction in WISMO (Where is my order?) inquiries
How do I sign up?
- Sign in to your EasyPost dashboard. Advanced Tracking can be accessed through the Core dashboard.
- Navigate to the “Tracking” menu. Go to the sidebar > Shipping Settings > Advanced Tracking.
- Select the Advanced Tracking plan. Choose the tracking plan that best fits your shipping needs.
- Customize your tracking pages. Upload your logo, products, and colors to create a tracking page that drives revenue.
Get started here or contact support (support@easypost.com) for help.