Blog

Jillian Voege

3¢ Shipping Labels

by Jillian Voege

We've got great news: starting today, EasyPost is lowering our per shipment price from 5¢ to 3¢ for all existing and new customers.

Since 2012, we've led the way in simple pricing in the shipping API market — no up-front setup fees, no hidden support or maintenance contracts, and no per-carrier modules to buy. Our model has been a huge success so far. Customers love our flat, predictable per shipment price. The only way up from here is, well, down!

Initially, we started with 5% per shipment, because that allowed us to cover credit card fees and keep a little extra, for the effort. That lasted all of about two months, until we got our first big customer. It wasn't about a lower percent, they wanted a flat price. So we switched to 5¢ and that's what it's been ever since.

Pricing is tricky, especially when there aren't comparables on the market. Often what customers say they'll pay, they don't end up paying (or using your product at all), and other times customers pay without a single mention to price. What we did realize, though, was the need to keep prices as low as possible.

Since then, we've had at least one major price decrease per year and we're excited about the latest decrease. We hope you enjoy this one!