
Supercharge Your Shipping With AI With EasyPost’s Luma Self-Serve and Luma in Forge
by Victoria Ferguson
AI is everywhere, but which tools actually deliver? While some shippers unlock millions in savings with smarter decisions, most are still sitting on the sidelines, unsure who to trust. Shippers know that AI has the potential to reduce costs, help choose the right labels, and improve customer satisfaction, but they don’t know how or where to introduce it into their operations.
That’s why we made it easy to try Luma—no setup, no contracts, just results.
EasyPost has introduced the most reliable shipping AI, allowing users to purchase their best shipping labels using insights built from millions of shipments. And the interface is simple, so you won’t need to spend hours setting up and learning a new tool. Both EasyPost API and Forge users will have access to this new suite of tools.

How does it work?
Luma is the first multi-carrier AI shipping tool trained on billions of shipments, giving you the power to make smarter, data-driven decisions in real time. It's not just a tool—it's your secret weapon for success. It has 3 parts:
- Luma Insights: Luma Insights gives you real-time visibility into your shipments, allowing you to identify weak spots in your strategy and identify any gaps.
- Luma Advisor: Luma Advisor lets you simulate adding carriers, service levels, and delivery-day combinations to ensure that you’ve created your most profitable shipping strategy.
- Luma Select: Luma Select lets you easily set up shipping rules that reflect your strategy so you are always buying your best fit, best value shipping label without needing help from a developer.
With Luma, you can expect amazing results:
- 15% savings on average
- 39% increase in delivery accuracy
- 97% on-time delivery estimates
Some users are even saving over $1M+ per month!
How do I sign up?
For EasyPost API Users:
Luma’s AI-powered label purchasing is now self-serve for all Easypost shippers—no salesperson required. You can access Luma directly through your EasyPost dashboard; simply follow these steps:
- Sign in to your EasyPost dashboard. Luma can be accessed through the Core and Forge dashboards.
- Navigate to the “Luma” menu. Go to the sidebar > Shipping Settings > Luma.
- Select your Luma plan. Choose the Luma plan that best fits your shipping needs.
- Craft your shipping rules. Adjust Luma to match your shipping preferences and goals.
You can find more in-depth instructions in your portal or contact support (support@easypost.com) with any questions.
For Forge Users:
Now, marketplaces can offer their sellers intelligent, AI-powered shipping without the meetings, contracts, or complexity. It’s fully white-labeled and built right into your Forge portal.
This peak, give your sellers the tools to:
- Compare carriers based on true performance, not just price.
- Avoid costly delivery delays or poor service levels.
- Optimize every shipment for cost, speed, and reliability.
- Make smarter shipping decisions automatically—with no guesswork.
Luma in Forge makes it simple for marketplaces to deliver a best-in-class shipping experience to every seller without building it themselves. Forge users also have access to all of the amazing tools within the Luma suite and can pass on those savings to their customers!
Put the power of a supply chain expert in your pocket and start shipping (and saving) smarter.
Get started here or contact your support representative for more information.