Peak season is different every year, shaped by the economy, politics, global events, and shifting consumer preferences.
This peak promises to follow the pattern of unpredictability. Rising carrier costs, tariffs on key international trading partners, and high inflation will all affect how and where consumers shop—and how your business ships.
While you won’t be able to predict everything that will happen in the next few months, you can (and should) prepare to face potential challenges.
EasyPost is here to help!
In this article, we’ll walk through some of the most common challenges businesses face during the busiest time of the year and show how EasyPost tools allow you to handle them more smoothly.
Watch the videos for a quick overview, then read more about a few of our customers’ favorite solutions.
Want more peak season strategies? Download our latest ebook: “Why Peak 2025 Is Not Business as Usual”
Advanced Tracking: Keep customers loyal and drive repeat business
Customer expectations tend to peak right alongside shipping volumes, making tracking one of the most visible parts of your brand during the busiest time of year.
Advanced Tracking turns that attention into an advantage.
Instead of relying on generic carrier pages, you can provide branded, mobile-friendly updates that reinforce your business’s identity at every touchpoint.
Advanced Tracking at a glance:
- Mobile-responsive branded tracking pages
- Estimated delivery dates
- Real-time delivery updates
- SMS and email alerts
- Split-shipment visibility
EasyPost API Suite: Streamline parcel shipping from start to finish
Peak season often brings the same set of challenges: carriers facing capacity constraints, higher surcharges, and more frequent delivery delays. That’s why having access to multiple carriers through a single API is invaluable.
With integrations for more than 100 carriers, the EasyPost API suite makes it easy to pivot when one network faces disruptions. It also saves time and money by streamlining essential shipping tasks like label generation, address verification, and package tracking.
The EasyPost API suite at a glance:
- 100+ carrier integrations, including USPS, UPS, FedEx, and more
- Shipping label generation
- Address verification
- Shipping insurance
- Package tracking
- Discounted rates
- World-class support
- Industry-leading uptime (99.99%), even during peak season
EasyPost Wallet: Easily access the best carriers
During peak season, one of the biggest headaches is the time spent juggling multiple carrier accounts, contracts, and billing systems while order volume is spiking.
EasyPost Wallet helps cut through that complexity by giving you direct access to select carriers from a single dashboard, without contracts or volume commitments.
EasyPost Wallet at a glance:
- Access to national and exclusive carriers through a single dashboard
- Discounted rates
- Unified billing experience
- Pre-negotiated discounts
- No contracts, fees, or volume minimums
Luma: Ship smarter with the power of AI
When you’re making dozens of shipping decisions every day, small mistakes can add up quickly. That’s where AI-driven tools like Luma come in.
By analyzing billions of past shipments, Luma can flag delivery exceptions early, recommend carriers or services that fit your current needs, and even simulate how different shipping choices will impact cost and transit time.
Instead of relying on guesswork, you get data-backed recommendations that help you protect both your margins and your customer experience.
Luma at a glance:
- Performance monitoring and peer-shipper benchmarking
- Delivery exception alerts
- AI-powered carrier and service recommendations
- Shipping simulations
- Cost-savings analysis
- Customizable business rules
- Automatic best-value label selection
- Smart deliver-by dates
- Rate shopping
- Free for businesses shipping up to 500 packages per month
- Self-serve for merchants and white-label ready for platforms
EasyPost Enterprise: Scale your high-complexity, high-volume shipping operations
When you’re processing tens of thousands of shipments a day, even small slowdowns can cascade into major backlogs. Fortunately, EasyPost Enterprise keeps operations running smoothly, no matter their complexity. With sub-second label generation, real-time package visibility, and configurable business rules, it keeps your shipping operations resilient even under record-high demand.
EasyPost Enterprise at a glance:
- Sub-second shipment processing
- Configurable business rules
- Real-time package visibility
- Low/no-code platform
- Scalable cloud or on-premises deployment
- Industry-leading uptime (99.99%)
- 24/7/365 technical support
- Less-than-truckload (LTL) and parcel shipping support
Summit Advisory Team: Get expert logistics insights
Peak season puts pressure on every part of your supply chain—and outside expertise can make the biggest difference.
For example, a retailer expanding into buy online, pick up in-store (BOPIS) may need guidance on how to balance inventory across warehouses and storefronts before peak demand hits. Or a fast-growing ecommerce brand might realize that its warehouse layout won’t support the expected surge in order picking and packing.
In cases like these, bringing in consultants from Summit Advisory Team can help uncover bottlenecks early, design practical fixes, and create long-term strategies for growth, efficiency, and cost savings.
Bottom line? If peak season exposes cracks in your operations—or you want to prevent them from showing up at all—Summit provides the targeted expertise to get you ready.
Summit’s expert-led practices include:
- Omnichannel
- Supply chain
- Warehouse
- Business readiness and organization change management
- Enterprise systems and architecture
- Visibility and analytics
- Implementation
Other tools to drive shipping success
- EasyPost Guard: Protect every package. The Guard suite of solutions helps you protect packages from loss, theft, and damage—without the hassle.
- EasyPost Forge: Offer a seamless marketplace shipping experience. Forge is a flexible and scalable white-label shipping solution. With Forge, you’ll get access to the most reliable shipping APIs, code-free sub-account management, and actionable insights.
- EasyPost Analytics: Get deep logistics insights. EasyPost Analytics offers prebuilt analytics modules that integrate quickly with full data coverage. With shipping data at your fingertips, your team can make smarter decisions, faster.
- MagicLogic: Optimize packing and loading. Save space in boxes and trucks and use resources more efficiently with MagicLogic’s tools for cartonization, palletization, loading, and more.
Be ready for peak season
Peak season is almost upon us, but you still have time to fill the gaps in your shipping operations. And EasyPost is here to support your team every step of the way!
Whether you’re looking to cut parcel shipping costs, reduce manual work, eliminate warehouse backlogs, or unlock logistics visibility, we have a solution for you.Get in touch today to learn more.
Find more peak season strategies in our ebook
If you’re dusting off last year’s peak season playbook, you’re going to get burned. This new ebook breaks down what’s really happening and how you can stay ahead of it.
