Advanced Tracking transforms shipment updates into branded, high-impact customer experiences. Pairing seamlessly with your EasyPost API or GlobalShip integration, this solution helps you increase loyalty, reduce support costs, and unlock measurable post-purchase revenue with minimal lift.
Customer acquisition costs continue to rise. The brands that win focus on retention.
Advanced Tracking turns every shipment into a branded opportunity to drive engagement, upsells, and long-term loyalty.
Lower customer service costs
Higher customer satisfaction
ROI on branded tracking
Increased cost per shipment
Lower customer service costs
Higher customer satisfaction
ROI on branded tracking
Increased cost per shipment
Own the experience from checkout to delivery.
Fully customizable tracking pages keep shoppers in your ecosystem and not redirected to carrier sites. Customers check tracking 4.6 times per order on average. Reinforce your brand, promote relevant products, and turn repeat tracking visits into repeat revenue.
Every tracking visit becomes a revenue opportunity.
Reduce WISMO inquiries by up to 61%.
WISMO (“Where is my order?”) inquiries make up nearly half of all support tickets. When orders ship in multiple packages, customers shouldn’t have to guess where the rest of their items are. Advanced Tracking consolidates split shipments into a single, clear view.
Confidence reduces friction.
AI-powered estimated delivery dates provide accurate arrival windows, reducing uncertainty and setting clear expectations.
Delivery updates are some of the highest-performing messages your brand sends.
With average email open rates of 66% and click-through rates of 21%, shipment notifications become powerful engagement channels.
Turn updates into upsells.
Prove the impact.
Advanced Tracking provides visibility into engagement rates, delivery timelines, and downstream conversions so you can measure ROI with confidence.
Support teams also gain proactive insight into delayed or failed deliveries, helping prevent negative reviews and chargebacks before they happen.
Link your EasyPost or GlobalShip account—no additional carrier integration required.
Choose branding, logo, notification preferences, and tracking page layout through a guided setup.
Deliver branded tracking pages, predictive delivery dates, and proactive alerts across email, SMS, and embedded widgets.
Link your EasyPost Enterprise, GlobalShip, or EasyPost shipping account—no additional carrier integration required.
Choose branding, logo, notification preferences, and tracking page layout through a guided setup.
Deliver branded tracking pages, predictive delivery dates, and proactive alerts across email, SMS, and embedded widgets.
Q. What’s the difference between the Tracking API and Advanced Tracking with notifications?
A. The Tracking API gives developers access to raw tracking data across carriers. Advanced Tracking with notifications builds on that data to deliver a branded, customer-facing experience with real-time updates, predictive delivery estimates, and automated notifications.
Q. Do I need to integrate with carriers separately?
A. No, you can use your existing EasyPost carrier connections.
Q. How long does setup take?
A. Most merchants can get up and running in under an hour. You’ll walk through a guided onboarding experience to learn about configuring branding, tracking page layout, email/SMS templates, and notification preferences.
Q. Will it work with split shipments?
A. Yes, it automatically identifies and displays multiple packages in a single view.
Q. Do I need to be an EasyPost API customer to use Advanced Tracking?
A. No, Advanced Tracking is available as a standalone solution and can also be paired with EasyPost API or GlobalShip for a more integrated experience.
Q. What’s the difference between the Tracking API and Advanced Tracking with notifications?
A. The Tracking API gives developers access to raw tracking data across carriers. Advanced Tracking with notifications builds on that data to deliver a branded, customer-facing experience with real-time updates, predictive delivery estimates, and automated notifications.
Q. Do I need to integrate with carriers separately?
A. No, you can use your existing EasyPost carrier connections.
Q. How long does setup take?
A. Most merchants can get up and running in under an hour. You’ll walk through a guided onboarding experience to learn about configuring branding, tracking page layout, email/SMS templates, and notification preferences.
Q. Will it work with split shipments?
A. Yes, it automatically identifies and displays multiple packages in a single view.
Q. Do I need to be an EasyPost API customer to use Advanced Tracking?
A. No, Advanced Tracking is available as a standalone solution and can also be paired with EasyPost API or GlobalShip for a more integrated experience.
