For years, shipping strategies have followed the same playbook. Pick a primary carrier or two, negotiate rates, and build your operations around them.That model started to see cracks a few years ago and has now blown wide open. Why? To start, analysts estimate that parcel shippers are paying up to 12% more per package year over year.
But rising costs are only part of the story. In reality, most problems come from how carrier decisions get made. The same carrier gets used by default. Teams don’t have time to constantly evaluate performance across lanes. And even when better options exist, they’re not always easy to act on. So decisions get repeated instead of optimized.
That’s where things start to get expensive. In fact, research shows that around one in three shipping dollars gets lost to avoidable fees and mismatches. At the same time, customer expectations haven’t slowed down. Faster delivery. More consistency. Fewer surprises. You’re being asked to improve performance and control costs at the same time. Not exactly a relaxing combo.
Amazon Shipping is showing up as a real alternative
Today, Amazon Shipping offers 2 to 5 day ground delivery across the U.S., along with 7-day pickup and delivery in many areas. Weekend service without the typical surcharges alone is enough to get operators to take a second look.
But it’s not just speed or coverage, it’s how the service is structured.
There are no added residential or weekend delivery fees. Tracking is more precise, with stop-by-stop visibility and delivery confirmation. Claims are handled quickly, often within 24 hours. And the pricing model is simpler, with fewer of the hidden surcharges that tend to creep in elsewhere.
Put that together and you start to see why it’s gaining traction. It’s not trying to be everything for every shipment. But in the right lanes, it offers a combination of cost, speed, and reliability that’s hard to ignore.
And that’s exactly why more teams are starting to test it alongside their existing carriers.
EasyPost customers are starting to notice
EasyPost engineers report that shippers using Luma AI to evaluate carriers are increasingly finding that Amazon Shipping is coming out as one of the best options across specific lanes and use cases.
We’ve seen this play out with customers like Kase. One of the brands they support, Hiyo, saw shipping costs drop by roughly 10% after adding Amazon Shipping into the mix, while also improving delivery timelines and expanding weekend coverage.
As Hiyo’s COO put it, adding Amazon Shipping helped them “reduce costs, improve delivery timelines, and keep our premium customer experience intact.” That combination is what’s getting attention.
Or as Kase’s VP of ecommerce and global parcel strategy put it, “Shipping is fluid. What works now might change in six months. Our job is to keep customers ahead of those shifts.”
In some cases, Amazon Shipping becomes a better fallback when something goes sideways. In others, it opens up new ways to route shipments more efficiently, especially when teams are balancing speed, cost, and coverage across regions.
Amazon Shipping is changing the multi-carrier game
Multi-carrier shipping – what used to be a nice-to-have – is turning into an absolute requirement. With Amazon Shipping already integrated into EasyPost, customers can start using it alongside their existing carriers without changing how they operate. No new integrations. No separate workflows.
Teams can compare rates and performance in real scenarios, not just assumptions. They can adjust decisions shipment by shipment instead of relying on rules that were set months ago. When you have real options, you stop defaulting. You start making intentional tradeoffs between cost, speed, and reliability.
This isn’t about replacing one carrier with another. It’s about building a multi-carrier strategy that can adapt. Amazon Shipping adds another strong option to the mix. And when that option is available alongside 100+ other carriers through a single integration, the way decisions get made starts to change. That’s where the real impact is.
Not just in who you ship with, but in how you decide. Learn more about the Amazon Shipping and EasyPost partnership here.
