EasyPost vs. Narvar
Narvar is a post-purchase experience layer. EasyPost is the shipping infrastructure underneath it — and a lot more. Here's the honest breakdown of where they overlap, where they don't, and which one belongs in your stack.
Different tools. Overlapping territory.
Understanding where EasyPost and Narvar compete — and where they don't — is the most useful thing this page can give you.
EasyPost
Shipping infrastructure that also powers post-purchase. EasyPost is an API-first platform built from the ground up to power the entire shipping lifecycle — from the moment a label is purchased to the moment a package arrives (or is returned). Post-purchase features like tracking, branded pages, and returns are part of a broader platform that also handles rate shopping, carrier selection, address verification, insurance, and AI-driven logistics optimization.
- Rate shopping across 100+ carriers
- Label generation, address verification, insurance
- Real-time tracking with webhooks
- Branded tracking pages (via EasyPost Forge)
- Returns management
- Luma AI for carrier selection and cost optimization
Narvar
Post-purchase CX layer for enterprise retailers. Narvar is a customer experience platform focused on the post-purchase journey — what happens after an order is placed. It sits on top of your existing shipping infrastructure and adds a branded layer for tracking pages, delivery notifications, returns workflows, and fraud protection. Narvar doesn't help you buy a label, select a carrier, or optimize shipping costs. It makes the experience of tracking and returning feel premium for the consumer.
- Branded order tracking pages
- SMS/email/WhatsApp delivery notifications
- Returns and exchanges portal
- Narvar Secure (shipping protection)
- Delivery promise / estimated arrival times
- Consumer-facing fraud monitoring
The full breakdown
Every dimension where the two platforms overlap — and every one where only one of them shows up.
| Feature | EasyPost | Narvar |
|---|---|---|
| Shipping Infrastructure | ||
| Label generation | ✓ Core feature EP Wins | ✗ Not available |
| Multi-carrier rate shopping | ✓ 100+ carriers, real-time EP Wins | ✗ Not available |
| Carrier network | 100+ domestic, international and regional EP Wins | Works with your existing carriers |
| Address verification | ✓ Carrier-grade EP Wins | ✗ Not available |
| AI carrier selection | ✓ Luma AI EP Wins | ✗ Not available |
| Tracking & Notifications | ||
| Real-time tracking data | ✓ All carriers, webhooks EP Wins | ✓ Aggregated from carriers |
| Branded tracking pages | ✓ Via EasyPost Forge | ✓ Deep UI customization NA Wins |
| SMS / email notifications | ✓ Via EasyPost Track | ✓ SMS, email, WhatsApp NA Wins |
| Estimated delivery promise | ✓ SmartRate AI predictions Tie | ✓ IRIS-powered estimates Tie |
| Delivery exception handling | ✓ Supported | ✓ Consumer-facing UI |
| Returns Management | ||
| Returns label generation | ✓ Programmatic, any carrier EP Wins | ✓ Consumer portal |
| Branded returns portal | ~ Via Forge / WeSupply | ✓ Flagship feature NA Wins |
| Exchange workflows | ~ In development | ✓ Full exchange flows NA Wins |
| Returns analytics | ✓ Via Luma AI Insights Tie | ✓ Supported Tie |
| Protection & Insurance | ||
| Package insurance | ✓ EasyPost Guard, multi-carrier EP Wins | ✓ Narvar Secure (2025) |
| Fraud liability coverage | ✓ EasyPost absorbs fraud risk EP Wins | ~ Consumer-side only |
| Developer Experience | ||
| API-first architecture | ✓ REST, best-in-class EP Wins | ~ API available, UI-led |
| Official SDKs | 7 languages EP Wins | Limited |
| Sandbox environment | ✓ Full test mode EP Wins | ~ Limited |
| Documentation quality | ⭐⭐⭐⭐⭐ Industry-leading EP Wins | ⭐⭐⭐ Enterprise-focused |
| Time to integrate | Hours to days EP Wins | Weeks, often needs an SI partner |
| Reliability & Scale | ||
| Uptime SLA | 99.99% EP Wins | ✗ Not published |
| Enterprise support | 24/7/365 EP Wins | Business hours |
| Pricing | ||
| Pricing model | Pay-per-use, transparent EP Wins | Annual contract, custom |
| Entry cost | Free to start EP Wins | ~$50K+ annually |
| Enterprise cost | Volume-based, predictable EP Wins | $250K+/yr with full modules |
Narvar is expensive. EasyPost is pay-as-you-go.
For many retailers paying $100K–$250K/year for Narvar, EasyPost delivers overlapping tracking and returns capabilities — plus the entire shipping infrastructure layer — at a fraction of the total cost.
EasyPost
Free to start. Pay only for what you ship — per-label, per-verification, per-tracking event. No annual contract, no implementation fees, no minimum commitment. Volume discounts available at scale.
$100 credit after you spend $100Narvar
Annual contract-based pricing, not publicly disclosed. Industry data suggests $50K/yr for standard tracking, scaling to $250K+ when returns automation and AI-driven modules are included. Implementation typically requires an SI partner at $120–$250/hr.
Source: Outvio pricing research / customer negotiationsAre these really substitutes?
Who should choose what?
The most useful answer is often "both" — but if you're evaluating them head-to-head, here's where each wins.
EasyPost
- ✓Need shipping infrastructure, not just post-purchase UX
- ✓Want a developer-grade API with SDKs and a real sandbox
- ✓Ship across multiple carriers and want rate optimization
- ✓Are building a fulfillment platform, 3PL, or marketplace
- ✓Want tracking and returns without a six-figure annual contract
- ✓Need 24/7 support and a 99.99% uptime SLA
- ✓Are currently on Narvar and paying for features you already get from your shipping layer
Narvar
- →Are an enterprise retailer (Sephora, Levi's scale) prioritizing consumer CX above all else
- →Need deeply branded, consumer-facing tracking pages with rich product recommendations
- →Want WhatsApp-native delivery notifications as a core channel
- →Already have a shipping provider and only need the post-purchase UX layer
- →Have a $250K+ annual budget for the post-purchase experience specifically
The full shipping stack, without the enterprise price tag.
Free to start. No contract. Most teams replace their entire post-purchase stack — and add 100 carriers — within a week.
