Microsurges Are Redefining Peak Season

Peak season is undergoing a distinct change. Experts warn that what was once a predictable holiday swell of demand has splintered into microsurges—sudden, short-term spikes in orders that strike randomly throughout peak.

Flash sales, last-minute promotions, and even extreme weather events are contributing to this shift. Throw in the unusually unpredictable behavior of consumers in 2025, and it’s easy to see why this is the year of constant shipping disruption.