Although the ecommerce market continues to grow year over year, it’s extremely difficult to carve out and maintain your own slice. Shoppers have high expectations, and they thoroughly compare products, prices, and delivery times before purchasing. You work hard to convert carts, and the last thing you want is to lose potential repeat customers due to a poor delivery experience.
With up to 20% of packages struggling to make it to their destination due to address errors, adding an address verification system (AVS) to your shop is a quick and easy way to be proactive about protecting your business.
EasyPost’s Address Verification API has helped over one billion shipments make it to their destinations safely for over a decade. Now, we’re expanding our AVS service with a major upgrade, so you can continue to ship with confidence, even if shoppers submit incomplete or incorrect information at checkout.
Introducing Carrier-Grade AVS
EasyPost shippers using FedEx or UPS can now access our Carrier-Grade AVS. This lets them select UPS or FedEx with each shipment for address verification, which determines the exact database the AVS will verify with.
Carriers have their own databases and ways in which they store and shorten addresses. For example, one carrier may shorten “Avenue” to “Ave,” and another may not. These inconsistencies can impact deliverability and potentially result in address correction surcharges.
With EasyPost’s Carrier-Grade AVS, you can avoid those potential errors by using a verification system that leverages the exact database that FedEx or UPS uses when routing your package.
How Carrier-Grade AVS proactively protects your business
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- Improved delivery success rates. Accurate addresses lead to fewer failed deliveries and returns, reducing costs and customer frustration.
- Reduced relabeling fees. Correcting addresses before shipping can prevent address correction fees charged by carriers.
- Enhanced customer experience. Customers experience smoother deliveries without delays or complications due to address issues.
- Customer data accuracy. Your business maintains a clean and reliable database of customer addresses, improving overall data management.
- Cost efficiency. Leveraging EasyPost eliminates the need to manage separate carrier integrations for AVS, saving development and maintenance costs.
Ready to ship smarter with Carrier-Grade AVS?
Explore EasyPost’s suite of solutions and start shipping smarter today.