3 Reasons Why You Need a Reliable Shipping Partner

by EasyPost

There's no question that we live in a world of deliveries. From groceries to cars, the average consumer has come to expect a delivery option for nearly all products. Ecommerce is no longer limited to the likes of eBay and Amazon. Brick and mortar stores need shipping solutions as consumers continue to demand delivery.

In 2019, over 100 billion parcels were shipped worldwide — that's about 3,000 parcels per second. That number is forecasted to more than double by 2026. If your business is going to keep up, especially as we head into peak shipping season, you'll need a reliable, multi-carrier shipping partner. Here are three reasons why.

1. Improved customer experience

It's often said that retaining existing customers is much cheaper than acquiring new ones. When a customer is happy, they will continue to give you their business without you spending marketing dollars on them. Making the customer happy is not just about providing a great product or service. To make a customer truly happy, you must enhance the customer experience - this includes the shipping process.

Recall the last time you ordered something that did not arrive when promised or had faulty tracking data. Because customers are less likely to purchase a product again if they have a bad shipping or return experience, it's important to have a shipping partner that offers a variety of carriers, times, prices, delivery options, and a reliable tracking API. If you can't provide the right customer experience, your competitors will.

2. Cost savings

There are often savings associated with shipping high volumes. These savings, however, are not easily accessible to most businesses. Because shipping partners manage a considerable amount of shipments for multiple companies, they can tap into natural economies of scale, and these savings are passed on to you, the client.

If your shipping partner is competent and reliable, they will bring you more savings as time goes on. The more you ship with them, the more data they have on your business and your customers. They can use this data to enhance your throughput, saving you money and time.

3. Peace of mind

For many companies, one of the biggest variables - and one that ultimately causes the most headaches - is shipping rates, postage, and labels. It can be hard to know when to ship with one carrier over another. Rates and performance fluctuate more than you realize, and you may not be getting the same bang for your buck as you did before. A good shipping partner will offer real-time analytics to help you make the best shipping decisions. This will be especially important during peak shipping season 2021. Surcharges and shipping delays are almost certain during this time, and the unprepared will disappoint their customers.

Having a reliable shipping partner will give you the peace of mind that you need to focus on growing your business. Sign up to make an account with EasyPost and start enjoying these benefits and more today.