Create a Better Customer Experience with Tech-Centric Logistics
by Jillian Voege
Consumers today browse, shop and compare products online, 24/7, across devices, from even more locations. This expansion of technology shifted the power from brand to consumer, causing brands to scramble to find solutions and make adjustments to meet customer demands. And the growing base of tech-savvy shoppers expect the fulfillment and shipping of their orders to match the ease and speed of the purchase process.
Most 3PLs are Behind the Curve
Many companies are already relying on third party logistics providers to handle important company processes such as managing orders, warehouse inventory and shipment distribution. Outside providers streamline the logistics process and significantly reduce expense.
However, one of the greatest shortcomings with traditional 3PLs is that they tend to be sluggish when it comes to upgrading technology. Most traditional 3PLs rely on antiquated software to manage their warehouses and have limited access to cutting-edge robotics and hardware. When a significant portion of your supply chain is 30 years out-of-date, it hinders your ability to meet or exceed your customers' expectations.
What is a brand to do to keep customers happy? Implement logistics technology that can keep pace with customer expectations.
It is essential to identify and utilize 3PLs that offer cutting edge supply chain technology that allows them to be as agile as your customers. This degree of performance requires the use of automated operations and robust shipping software. When cutting edge hardware and software are used together, the result is a fast, efficient and cost-effective logistics system that exceeds customer expectations.